the process

  • User Research and Analysis
    A skilled User-centred designer will start by identifying what the target users real needs are. The research can be in various forms but often the more effective involve direct contact with the users either by interviews, or by observing their habits in the specific situation we're designing for. The UCD process can move quite quickly and research and validation is normally done in various phases of the design and implementation process
  • Concept
    The concept is the basis for what we build, the core idea. It comes from analysing the insights gathered before and, just like all the other phases is subject to re-assessment at any point depending on the on going user research.
  • Design and Implement
    The design and implementation phase works in tandem with the next phase. Its the longest phase of the process and were most decisions are made.
  • Usability Evaluation
    The usability evaluation is a form of testing our products with the users in order to validate our decisions. This can range from low fidelity prototype testing early in the process to higher fidelity during the whole of the project. The observations and interviews will inform the design decisions to take afterwards.
  • Launch and Maintenance
    The launch and maintenance phase in it self comprises the whole UCD methodology, being an iterative process. After launch there has to be certainty of the service well functioning and of customer satisfaction so it clearly links to user research.




When a small, unassuming object exceeds our expectations, we are not only surprised but pleased.

-John Maeda

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